| Since
the original launch in 1992, DEWALT has become the
number one selling brand of power tools in the
world! DEWALT began by developing and marketing
products with features that responded to the needs
of the end-users. DEWALT has become the market
share leader by staying true to its heritage of
offering high quality, innovative products. In
quite the same fashion, DEWALT Industrial Footwear
brings consumer-focused products to the industrial
footwear market. Through extensive research they
know what the end-user wants when it comes to
their work footwear. Some of the words that
consumers use to describe what is important to
them in work footwear are: comfortable, durable,
reliable, dependable, lightweight, flexible, and
affordable. It is no coincidence that these are
often the same words consumers use to describe
what they expect in power tools. In meeting the
needs of the end user, DEWALT Industrial Footwear
is also innovative, high performance, standard
setting, Guaranteed Tough™, job site ready, and
value added. |
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