THE
IPATH FOOTWEAR MOVEMENT WAS FIRST ESTABLISHED IN
1998 WITH A VISION TO OFFER AN ALTERNATIVE PATH TO
WHAT WAS HAPPENING IN SKATE FOOTWEAR.
IT WAS THE IDEA OF PROFESSIONAL SKATEBOARDER
MATT FIELD. MATT ORIGINALLY WANTED A SKATE
SHOE THAT WAS FASHIONABLE, YET SIMPLE. IN
ADDITION, HE WANTED HIS SHOES TO BE GOOD FOR
SKATEBOARDING PERFORMANCE. MATT COMBINED THESE
IDEAS WITH HIS POSITIVE OUTLOOK ON LIFE AND
THUS "I-PATH" - MEANING "FOLLOW
YOUR PATH" - WAS DEVELOPED.
IPATH HAS SLOWLY EVOLVED SINCE THEN, BUT
THEY HAVE HELD TRUE TO THEIR ROOTS. AS THEY
EVOLVE, YOU WILL CONTINUE TO SEE A FURTHER
COMMITMENT FROM MATT FIELD AND THEIR ENTIRE
TEAM TO CONSISTENTLY OFFER AN ALTERNATIVE TO
WHAT IS OUT THERE, A NEW WAY OF LOOKING AT
THINGS, AND A PRODUCT THAT MANY CAN IDENTIFY
WITH.
