| Lotto
Sport Italia was established in 1973 by the
Caberlotto family in Montebelluna, northern Italy,
the world centre of footwear manufacturing. During
its first decade, corporate strategy concentrated
on making tennis footwear and clothing, and early
on sponsored big names from the professional
tennis circuit (Martina Navratilova, Boris Becker,
Thomas Muster, Andrea Gaudenzi) - a strategy that
brought the early victories at Wimbledon, the US
Open and Roland Garros. In the 80s Lotto moved on
to broaden its business base by competing among
the then small group of manufacturers of football
boots and clothing. The first models of studded
boots were thus created and the first sponsorship
agreements signed with important players
(including Dino Zoff, Ruud Gullit, Zvonimir Boban,
Clarence Seedorf, Cafu, Andriy Shevchenko) and
clubs (such as Milan, the Netherlands national
squad, Napoli, Juventus, ChievoVerona, and Real
Zaragoza). Lotto's products are famous worldwide
for their quality, style and technology content -
these being the key characteristics that have
brought them renown in the worlds of professional
and amateur sport alike. Winning characteristics
which feature in all of Lotto's products, and
which have led the company to become a
world-leading manufacturer of boots, footwear and
clothing for football, five-a-side football and
tennis. Starting from the late 80s Lotto also
created a "leisurewear" collection of
men's, women's and children's footwear and
clothing that delivered just what even the most
demanding consumers wanted in terms of
leisure-time style. |
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