NBA
Legend Magic Johnson’s new line Magic32 features
basketball and fashion athletic shoes available in
all sizes from kids to adult as well as a full
line of apparel and accessories. Magic recently
told Zappos.com, the official on line retailer of
Magic32 “that the primary focus of Magic32 will
be to combine fashion, quality and performance at
affordable prices”, he added “ I really wanted
to launch a line that everybody in the family
could afford and still be hot for the kids”.
Partner Jeff Herdman said, “ Magic is involved
every step of the way including the design and
marketing of the brand.”
