PRO-Keds
began in 1949 as a brand aimed at sports and
athletic performance. Based on quality, durability
and a solid reputation, PRO-Keds became one of the
leading names in athletic footwear. By the late
70's PRO-Keds grew into a full performance line
for athletes, making it one of the oldest footwear
brands in the world. Many styles attained cult
status in the neighborhoods of New York among the
streetwise who adopted PRO-Keds as the first real
sneaker with style. PRO-Keds became the shoe of
choice with b-boys everywhere and earned its place
as a true icon of early hip-hop culture. After an
absence of nearly 20 years, PRO-Keds is reissuing
some classic styles from its archives, bringing to
life once again the heritage and history of this
athletic brand.
