| In
1966, two hiking enthusiasts founded a small
mountaineering retail store in the heart of San
Francisco's North Beach. The Company soon became
known as The North Face, a retailer of
high-performance climbing and backpacking
equipment. (The name was selected because in the
Northern Hemisphere, the north face of a mountain
is generally the coldest, iciest and most
formidable to climb.) In 1968, The North Face
began designing and manufacturing its own brand of
high-performance mountaineering apparel and
equipment, and in the early 1980s, extreme skiwear
was added to the product offering. By the end of
the decade, The North Face became the only
supplier in the United States to offer a
comprehensive collection of high-performance
outerwear, skiwear, sleeping bags, packs and
tents. |
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