At
the inception of BSA was a man and a vocation,
that of Georges Bidegain who founded in 1936 in
the Southwest of France, in Pau, a company devoted
solely to making children’s shoes. A vocation
that, as early as 1949 gave birth to the now
famous BABYBOTTE. This revolutionary style
asserted itself very quickly as “the” baby
shoe. BABYBOTTE even stars on television at the
feet of Florence, the main character of the famous
Magic Round-about.
The success of the BABYBOTTE brand put Bidegain
S.A. in a leadership position in the market of
first step shoes. But BSA didn’t stop at that.
In 1959, the company invested in corrective shoes
developing the brand “Le Loup Blanc”. In 1975
the new brand was “TROTTY” for the 3 to 10
year olds, replaced in 1999 by TTY. |
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